Charlotte Launches New Economic Model Designed to Create Jobs, Revenue

Brandi Williams


Circular Charlotte model would use waste to potentially create hundreds of new jobs and significant revenue by 2040


CHARLOTTE, N.C. (Oct. 18, 2018) –  The City of Charlotte, establishing itself as a global leader in environmental sustainability, announced today its plan to launch Circular Charlotte, a new, regenerative economic model designed to produce zero waste and to generate hundreds of jobs and significant revenue.


The Circular Charlotte model will balance economic growth while preserving natural resources, recognizing that environmental stewardship is fundamentally important to the quality of life and essential to maintaining a vibrant economy.


The City of Charlotte worked with Metabolic and Envision Charlotte to create the study, Circular Charlotte: Toward a Zero Waste and Inclusive City. The study analyzed Charlotte's waste stream and found Charlotte's 900,000 tons of annual waste represent a potential residual value of roughly $111 million per year. By simply adopting a comprehensive waste diversion strategy, Charlotte could create hundreds of jobs by harnessing material instead of dumping it into ever-growing landfills.


Charlotte is the first city in the United States to make a commitment to adopting the circular economy as a public sector strategy. This strategy will mobilize and unite partners across the city to come together and envision Charlotte's future.


The Circular Charlotte strategy will put the findings of the report into action through five business cases that will serve as the foundation for Circular Charlotte. To begin implementation of the Circular Charlotte strategy the City will focus efforts on four of the five business cases:


  • The creation of hundreds of jobs by developing a circular industry based on feeding 50,000 tons of food waste to black soldier fly larvae, which can be converted into pellets to use as feed on North Carolina poultry farms;
  • The saving of hundreds of thousands of gallons of water by developing a closed-loop textiles chain for linens and uniforms used in hotels and hospitals, cutting demand for environmentally damaging cotton and polyester production and offering opportunities to work in a whole new industry;
  • Providing entrepreneurs (who might not otherwise be able to afford to develop their circular economy business ideas) with equipment, expert advice, and commercial feedback to develop circular economy business ideas at a startup incubator based at the Innovation Barn;
  • The aversion of CO2e emissions by transforming concrete from demolition sites and powder created from discarded glass into new concrete, also creating new jobs.


"We are thrilled to implement the circular economy strategy in Charlotte," said Marcus D. Jones, Charlotte city manager. "The Circular Charlotte initiatives will help Charlotte address key issues impacting the entire city – economic and social mobility. We fully expect Circular Charlotte, along with the work we do, to help us become the epicenter for people and cities to learn how to experiment, create and innovate."


The City of Charlotte will roll out the strategy gradually beginning with a $2 million investment into Envision Charlotte's Innovation Barn, which will serve as a hub for local entrepreneurs and innovators to conduct groundbreaking circular economy work.


Furthering its commitment to the circular economy, the City of Charlotte has joined The Ellen MacArthur Foundation's Circular Economy 100 (CE100), a program that brings together corporations and governments to accelerate circular economy innovations.




The City of Charlotte provides services to more than 860,000 residents. The city's focus areas are Community Safety, Housing and Neighborhood Development, Economic Development, Environment and Transportation and Planning. For the latest news about city government, visit the Citywide Newsroom. From our website, you can sign up to receive email updates on city topics that interest you through the Notify Me service.