CHARLOTTE, NC (April 25, 2017) – City Manager Marcus D. Jones announced Tuesday that Brent J. Kelly (BK) will join Team Charlotte as the city's first chief marketing officer (CMO).
The new CMO will focus on three primary areas:
- Enhancing Charlotte winning city strategies based on data-driven insights;
- Helping build an integrated, seamless Charlotte brand across all Charlotte marketing partners; and
- Advancing engagement efforts with businesses and community groups.
"Turning data into insights is one of BK's true talents," City Manager Jones said. "He has an insatiable curiosity about what motivates people, influences behavior change and ultimately triggers actions. BK has spent all but the past year in the private sector business world, and he will bring a refreshing voice of the community into our strategies. I am thrilled he will be joining our Charlotte team."
Kelly has held executive finance, general management, marketing and consulting positions with leading blue chip and entrepreneurial companies such as NationsBank (now Bank of America), Pepsi and 1800Flowers.com.
"Returning to the warm, spirited community of Charlotte feels like a homecoming to me," Kelly said. "My two daughters were born here, and our family cheered at the first Panthers home game in Charlotte. I am thrilled for the opportunity to join the people and businesses in Charlotte on their quest to make this the most amazing city in America."
Kelly starts Wednesday, April 26, at the Charlotte-Mecklenburg Government Center.
Kelly most recently served as the CMO for the City of Norfolk, where he more than doubled resident and business engagement and built a strategic digital roadmap for integrating the city's website, mobile apps and social media.
Kelly received his Master of Business Administration in Marketing from New York University and a Bachelor of Arts with a double major in mathematics and economics from the College of William & Mary in Virginia.
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