January 7, 2015

Contact: Ashley Simmons, Office of the Mayor
704-336-3438 or 704-614-9116
CHARLOTTE, NC — More than a victory will be at stake during Saturday’s NFL Divisional Playoff game between the Carolina Panthers and the Seattle Seahawks. 
The Mayors of Charlotte and Seattle have agreed on a friendly wager for Saturday’s match-up. Mayor Dan Clodfelter and Mayor Ed Murray discussed the deal by phone Wednesday, outlining what each would provide, if his city's team loses the game. Additionally, the mayor of the losing team will take a ‘selfie’ in the opposite team’s jersey. 
“I’m confident the Panthers will bring home this win, but there’s no harm in a little friendly city competition,” said Mayor Dan Clodfelter. “As I thought about what I wanted to send from Charlotte, I saw an opportunity to celebrate the unique stories of a few of our city’s boldest and influential entrepreneurs.”
If the Panthers lose, Mayor Clodfelter will be sending a pair of 100 percent recyclable sneakers by ReKixx, salted caramel brownies from Amélie's French Bakery and Olde Mecklenburg Brewery paraphernalia, as part of a gift basket of items authentic to Charlotte.
ReKixx recyclable sneakers are the vision and creation of avid-recycler Gary Gagnon, dating back to 2009. Gagnon saw several pairs of worn-out shoes in the garbage next to a recycling bin and thought “wouldn’t it be nice if we could recycle our sneakers instead of throwing them in the trash?” His sneaker, from laces to sole, can go back into the recycling process for zero-landfill impact. ReKixx is unique and could be considered the most inventive sneaker of its time. 
Olde Mecklenburg Brewery, recently named winner of the “Best Brewery Tour” in the nation by USA Today/10 Best Readers Choice, began after founder John Marrino realized the void of fresh local beer offerings in Charlotte. Olde Mecklenburg Brewery became the first of its kind in the city in 2009, producing world-class German style beer and laying the foundation for the city’s emerging and robust craft beer culture. 
Salted caramel brownies are a top-seller at Amélie's French Bakery, which opened its doors in 2008. The brownies have been featured by The New York Times and the bakery prides itself on hiring staff members at all levels. “It is not just a French bakery. It’s a perfectly non-judgmental social utopia,” said one customer. Owners Bruce Willette, Brenda Ische and Bill Lamb believe Amélie's has become a staple for cultivating local culture in the city. 
Mayor Clodfelter says entrepreneurship is redefining Charlotte’s economy. Through the wager, Mayor Murray can connect with these success stories in Charlotte. 
If the Seahawks lose, Mayor Murray will send a gift basket pulled together by Seattle’s iconic record label Sub Pop, including vinyl LPs by Nirvana, Mudhoney, the Shins and the Postal Service, contemporary compact discs by Shabazz Palaces, Sleater-Kinney, Sarah Silverman and Luluc, and other memorabilia.

Mayor Clodfelter will give a pre-game analysis at Bank of America Stadium Jan. 9 at 10 am. Kickoff is set for 8:15 pm Jan. 10. 


Additional Media Contacts:

Gary Gagnon

Olde Mecklenburg Brewery:
Ryan Self

Amélie's French Bakery:
For interviews with Amelie’s please contact Ashley Simmons
704-336-3438 or 704-614-9116