Development & Redevelopment

​UrbanMain: Beatties Ford/LaSalle

Every neighborhood has an identity that lives at the intersection of its people, places and natural environment. Within these neighborhoods, public spaces emerge - oftentimes along the neighborhood's main street - that become a symbol of vitality and pride.

These areas often develop naturally as small businesses, parks, churches, schools and other community common spaces take on the personality of the neighborhood. The National Main Street Center (NMSC) helps communities realize their full economic and cultural potential by creating community-driven strategies to breathe new life into these existing spaces.

The City of Charlotte is partnering with the NMSC, through its UrbanMain program, and West Charlotteans to help reimagine the area surrounding the intersection at Beatties Ford Road and LaSalle Street. The project limits extend from St. Luke Street to Gilbert Street along Beatties Ford Road. This strip of Main Street in the West Charlotte community is rich in history, making it the perfect location to become a symbol of present-day prosperity, and an inspiration for Charlotte's future.

​Upcoming Workshops

This fall, the City of Charlotte along with UrbanMain is inviting community members to help create a strategy for the Beatties Ford/LaSalle business district to realize its full economic potential in partnership with the community. Please join us on these dates for program workshops to develop the vision and workplan:

  • September 19th Vision Workshop
    At this visioning and consensus workshop, community members will build a vision for the new UrbanMain program. The workshop will be at East Stonewall AME Zion church at 6pm.
  • October 12th Main Street 101
    Learn about UrbanMain’s Four-Point Approach at this in-depth training session. Leaders from other UrbanMain programs will share their success strategies and lessons learned. This session will be at Mecklenburg County Bar Association at 9am.
  • November 9th Workplan Development
    At this workshop, community volunteers will apply the Four-Point approach to the vision and develop a detailed workplan that will implement the UrbanMain program at Beatties Ford and LaSalle.

Take the Community Survey 

Before the September workshop, UrbanMain is asking everyone to fill out a community survey to understand how you spend time and money in the district. The survey is online and is available in paper-format at the Beatties Ford Regional Library. The survey closes on Friday, September 6th.

 Upcoming events




More About the Project

presentation during the UrbanMain Beatties Ford/LaSalle kickoff meeting, held on October 23, shared data about the study corridor and information on UrbanMain’s Four Points Approach. Continue to check this page for further.

​In partnership with