Charlotte Communication and Marketing

City of Charlotte Logo Guidelines

The "Crown" logo used to represent Charlotte City government derives from Charlotte's history. The community, once called Charlottetowne, was named in honor of the British queen, "Charlotte Sophia." Our county name, Mecklenburg, also was influenced by her. It is the name of the the region in Germany where Queen Charlotte was born.

You may see the Crown logo used on flags, on street signs, on the sides of City vehicles and on the signage for public and government buildings. The Crown represents Charlotte City government. Other marks that may incorporate a crown are used by the Charlotte Regional Visitors Authority and the Charlotte Regional Business Alliance, the Charlotte Chamber and the University of North Carolina at Charlotte.

City of Charlotte Crown LogoThe "Crown" logo is a registered service mark of the City of Charlotte. Usage by entities outside of City government is strictly prohibited.
For more information about the correct use and application, please contact the Corporate Communications Department at 704.336.2396.