THE CROWN STORE

Shop the Crown


Welcome to the Charlotte Crown Store online portal. The City of Charlotte and 704 Shop are offering apparel and accessories featuring the city’s iconic crown. Through the partnership, 704 Shop stocks standard crown merchandise at its web store and South End store at 1616 Camden Road.


The store has increased its crown-themed offerings, giving residents more design options to showcase their pride. It will feature exclusive designs created in collaboration between the city’s design team and 704 Shop, including limited edition capsule collections such as the Pride Crown. For inquiries about the crown store or more information, contact Charlotte Communication & Marketing.





crown store shirts Crown store hats
704 group picture showing 704 gear 704 Store


LOCAL PARTNERSHIP

704 Shop

704 Shop has been the only retailer licensed to sell City of Charlotte-branded merchandise since 2017, selling out designs regularly. “By expanding the already thriving partnership we have with 704 Shop, we are saying thank you for helping us build the culture that makes Charlotte a place people want to visit and live - and showing how much confidence we have in the people who bring this city to life through their work,” said Charlotte Communication & Marketing Director Jason Schneider. “The Crown is a powerful symbol, and we’re excited to see people proudly represent the City and their community.”


Founded in 2013, 704 Shop is Charlotte’s award-winning original lifestyle and apparel brand, blending hometown pride with a contemporary streetwear aesthetic. “The crown has become increasingly popular in recent years, and we want Charlotteans to be able to show their pride in interesting, unique ways that reflect who they are as an individual,” said 704 Shop Owner Scott Wooten. “We are proud and excited to continue our work with the city to give people more of what they want.”



704 group picture showing 704 gear 704 Store


LOCAL PARRTNERSHIP

704 Shop

704 Shop has been the only retailer licensed to sell City of Charlotte-branded merchandise since 2017, selling out designs regularly. “By expanding the already thriving partnership we have with 704 Shop, we are saying thank you for helping us build the culture that makes Charlotte a place people want to visit and live - and showing how much confidence we have in the people who bring this city to life through their work,” said Charlotte Communication & Marketing Director Jason Schneider. “The Crown is a powerful symbol, and we’re excited to see people proudly represent the City and their community.”


Founded in 2013, 704 Shop is Charlotte’s award-winning original lifestyle and apparel brand, blending hometown pride with a contemporary streetwear aesthetic. “The crown has become increasingly popular in recent years, and we want Charlotteans to be able to show their pride in interesting, unique ways that reflect who they are as an individual,” said 704 Shop Owner Scott Wooten. “We are proud and excited to continue our work with the city to give people more of what they want.”