Director of Marketing & Communications,
Marketing & Communications Division
Key Ongoing Activities
Olaf Kinard heads up the division responsible for Marketing, Communications and Technology, which promotes community relations, develops communications, and marketing programs to increase ridership for CATS and for information technology planning and implementation. The Marketing division manages all of CATS' customer service activities, including the Customer Service information line, which handles trip planning, comments, queries and complaints from the public; all pass sales and customer information needs at the transit center, conducts extensive market research to ensure CATS' continued ability to meet customer needs; conducts public involvement and community relations activities, manages the Employee Transportation Coordinator program; and manages media relations for CATS.